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Matched Betting Strategy

Matched Betting Strategy Guide

Matched Betting is a strategy employed by punters who want to make risk free bets.

This is done by taking advantage of Free Bet Offers or other promotions offered by online bookmakers, and then backing both sides of the bet. The process is similar to Sports Arbitrage.


Online Sport-betting Brand A has a Free Bet Offer of £50, with the condition being that the customer has to place a £50 with them.

The customer should then select a horse priced at 2/1 with the Brand A. Then bet the £50 and also lay the horse on a betting exchange (like BetBright) for 2/1 after commission. This will then leave the customer with zero profit or loss no matter of the outcome of the actual horse race.

The customer is then entitled to the Free Bet Offer of £50. Now, select another horse with the same odds with Brand A and BetBright. Place the £50 free bet with Brand A and lay £50 on BetBright (in other words, offering a punter the opportunity to win £50 at 2/1, which means if the horse loses the race customer will collect £25).

In this case, no matter what happens in terms of the outcome of the race, the customer will profit:

  • If the horse wins, the customer collects £100 from Brand A, and loses £50 at BetBright; resulting in a Net Profit of £50.
  • If the horse loses, the customer wins £25 from BetBright, and gains nothing from Brand A, except for the Free Bet which costs the customer nothing).

Players can usually find these Free Bet Offers when opening a new account with a bookmaker, and OddsBreaker has a comprehensive list of online bookmakers with current offers available for anyone to make some quick cash.

Note: We do not encourage Matched Betting in any way. It is known that a lot of Bookmakers are not friendly with this method of betting.